is GIF the new Snapchat?

Recently some friends at Tenor asked for my help in reimagining GIF creation. The question: how can users create awesome GIFs on their mobile device?. Below is a prototype, and here you can view the entire 27 page PDF.

Tenor makes a popular mobile keyboard that allows users to easily search for and share GIFs on Apple’s iMessage, Facebook Messenger, Facebook comments, WhatsApp and Twitter. Tenor has more than 200 million monthly users and processes more than 200 million daily search requests for GIFs.