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Peter Spannagle

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Tag: solar

Product-Led Growth: 0-1 to Product/Market Fit
12 Jan
PS-admin Posted in Product Case Studies No comments

Product-Led Growth: 0-1 to Product/Market Fit

I joined Enact to build consumer products for solar homeowners. Starting as a team of one, I overhauled the strategy, team and features over ~2 years. Ultimately leading a cross-functional growth team of 8, sustaining triple digit YoY growth of Revenue, Users, Engagement and Referrals.

Hypergrowth at Aurora Solar:  Series A – Series C
24 Jan
PS-admin Posted in Product Case Studies No comments

Hypergrowth at Aurora Solar: Series A – Series C

I joined Aurora Solar in 2019 as a founding product manager. Over 2.5 years I had the opportunity to influence product management across the company. We navigated hypergrowth and executed a multi-year platform rebuild to take the company from Series A to Series C.

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Looking for More?

I'd love to discuss lessons learned from exciting and recent work, including:
  • • Product-led growth for solar software companies
  • • Product strategy consulting for Meta and Salesforce
  • • Building products at Samsung: B2C app with 20m MAUs in the US
  • • Building cross-functional teams in agency, startup and enterprise contexts

peter.spannagle@gmail.com

Peter Spannagle

Product leadership and product-led growth



Business: Business ​Strategy, Financial ​Modeling, Go-​To-​Market ​Strategy, OKRs, Operational Efficiency, Northstar Metrics, Project ​Management, P&​L

Leadership: Adaptation, Cross-​Functional ​Collaboration, Communication, Creativity, Empathy, Mentoring, Motivation, Problem ​Solving, Team Building, Team ​Management

Product: Beta ​Testing, Minimum ​Viable ​Product, Product ​​Lifecycle, Product ​Marketing, Product ​Vision and Strategy, Usability ​Testing, User ​Experience, User ​Research

Technical: Agile ​Software ​Development, APIs, Behavioral ​Analytics, CSS, Data ​Analysis, Front ​End ​Engineering, HTML, Machine ​Learning, Mobile ​Applications, Software ​as ​a ​Service, Web ​Applications

Full Case Study List

  • Product-Led Growth: 0-1 to Product/Market Fit
  • Hypergrowth at Aurora Solar: Series A – Series C
  • User Centric Methods, Machine Learning and Facebook Recruiting
  • Blockchain Advisor: Product Management and Design Consulting
  • Mobile-First Strategy for salesforce.com
  • Senior Manager of User Experience for Samsung+
  • Principal UX Architect for a growing mobile agency
  • Creative Team Management
  • Artemis: Specs
  • Artemis DSS Sales Sheet
  • Style Guide
  • Configurable Security Policy
  • AMI: Wireframes to Final Design
  • Left Sidebar Filters: v1 and v2
  • Digital Airstrike: Redesign
  • Omega Boys Club: Alive and Free Redesign
  • Laney College: BEST Center Redesign
  • Blue Shield of California: Patient Review of Providers
  • Ursa Minor: NCsoft CSR

©Peter Spannagle, 2025 | peter.spannagle@gmail.com

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