Style Guide

Style Guide

Here you can see my initial research and prep for creating a style guide.

First I identified all the unique styles on each page for each page of our product. Then I superimposed and connected the specific CSS and HTML that create these styles. Yellow highlighting (with green numbers) indicates a heading, blue highlighting (with yellow numbers) indicates a button or label. Then I stepped back and thought about what is vs what should be. If you look at page 1, it’s clear that we should improve our semantic use of headings. By seeing everything together in one place, we are encouraged to take a more comprehensive and unified approach to our buttons and labels.
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Digital Airstrike:  Redesign

Digital Airstrike: Redesign

http://digitalairstrike.com/

Digital Air Strike is the automotive industry’s largest and most experienced provider of social media, reputation management and lead response solutions, serving thousands of dealers nationwide. Digital Air Strike has received recognition from Microsoft and been endorsed by GM, Kia and Ford.

As the project lead, I worked closely with the management team in Sunnyvale to develop requirements. Throughout the process I collaborated with remote team members, including the CMO/COO, Technical Lead and Designer. I provided UX, IxD and UI consulting services, including feedback and direction in the creative phase to produce final deliverables. I also did front end development, QA and testing.

This was a 9 month project, lasting from August 2012 to April 2013.

Services Provided:  PSD to WordPress, User Experience, Interaction Design, HTML5, CSS3, jQuery, PHP, Cross Browser Optimization, Optimization for Mobile and Tablet, Project Management and Consulting

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