Digital Air Strike is the automotive industry’s largest and most experienced provider of social media, reputation management and lead response solutions, serving thousands of dealers nationwide. Digital Air Strike has received recognition from Microsoft and been endorsed by GM, Kia and Ford.
As the project lead, I worked closely with the management team in Sunnyvale to develop requirements. Throughout the process I collaborated with remote team members, including the CMO/COO, Technical Lead and Designer. I provided UX, IxD and UI consulting services, including feedback and direction in the creative phase to produce final deliverables. I also did front end development, QA and testing.
This was a 9 month project, lasting from August 2012 to April 2013.
Services Provided: PSD to WordPress, User Experience, Interaction Design, HTML5, CSS3, jQuery, PHP, Cross Browser Optimization, Optimization for Mobile and Tablet, Project Management and Consulting
Features:
A. Custom Post Type for Testimonials
Backend Dashboard: enter a YouTube ID, use the YouTube thumbnail or choose your own, enter content via custom fields, choose a Call To Action button and specify the URL.
Front End Interaction #1: Opacity change on hover, play button overlay, full width page layout with consistent styling.
Front End Interaction #2: Videos play in a lightbox.
Front End Interaction #3: click through to individual item with embedded video and sidebar.
B. Enhanced Theme Customizer allows you to edit the home page and preview the changes in real time
C. Unique templates for different interior sections.
