I joined Enact to build consumer products for solar homeowners. Starting as a team of one, I overhauled the strategy, team and features over ~2 years. Ultimately leading a cross-functional growth team of 8, sustaining triple digit YoY growth of Revenue, Users, Engagement and Referrals.
I directed a team of 8 designers for a complete overhaul of Samsung+, the most popular Samsung app in the US market with over 20m users. I helped reorganize the product design process, introducing lean methods and user research. I worked on high visibility initiatives including: text chat, a nationwide premium care service offering, and design for Samsung’s first chatbot.
As Principal UX Architect at Mobiquity (a mobile agency with ~450 employees and 12 offices in 4 countries), I pitched and won work, served as the primary liaison for clients and led my own creative team of 6-10. This case study presents highlights, including: Human Longevity Inc, Taco Bell, TOM’s and Keenan.
NCC Group hired me on after an initial engagement with Pivotal Labs. Due to rapidly evolving requirements, the proposed design was out of sync with current needs. Engineers had removed what seemed extraneous and added a bunch of data elements. My first task was to redesign the fundamental units of the web app: system templates and the “vulnerability card”. Read more about Artemis: Specs …