I directed a team of 8 designers for a complete overhaul of Samsung+, the most popular Samsung app in the US market with over 20m users. I helped reorganize the product design process, introducing lean methods and user research. I worked on high visibility initiatives including: text chat, a nationwide premium care service offering, and design for Samsung’s first chatbot.

Samsung+ has 40,000 ratings and 4.2 stars: https://play.google.com/store/apps/details?id=com.samsung.oh&hl=en

Screenshots from Google Play:

Learn more about Samsung+: http://www.samsung.com/us/samsung-plus/