Mobile-First Strategy for salesforce.com

Mobile-First Strategy for salesforce.com

From 11/2017 to 3/2018 I was a consultant for the Marketing division of Salesforce. I worked closely with the Strategy, Creative and Leadership teams to improve the mobile experience for salesforce.com. My objective was to facilitate organizational change. To do so I would help articulate a new vision for mobile, zeroing in on specific opportunities and tactics to engage mobile users and drive growth.

Digital Airstrike:  Redesign

Digital Airstrike: Redesign

http://digitalairstrike.com/

Digital Air Strike is the automotive industry’s largest and most experienced provider of social media, reputation management and lead response solutions, serving thousands of dealers nationwide. Digital Air Strike has received recognition from Microsoft and been endorsed by GM, Kia and Ford.

As the project lead, I worked closely with the management team in Sunnyvale to develop requirements. Throughout the process I collaborated with remote team members, including the CMO/COO, Technical Lead and Designer. I provided UX, IxD and UI consulting services, including feedback and direction in the creative phase to produce final deliverables. I also did front end development, QA and testing.

This was a 9 month project, lasting from August 2012 to April 2013.

Services Provided:  PSD to WordPress, User Experience, Interaction Design, HTML5, CSS3, jQuery, PHP, Cross Browser Optimization, Optimization for Mobile and Tablet, Project Management and Consulting

Read more about Digital Airstrike: Redesign

Omega Boys Club:  Alive and Free Redesign

Omega Boys Club: Alive and Free Redesign

http://stayaliveandfree.org

The project was to create a new website as part of a rebranding campaign and upgrade from static HTML to WordPress for a local nonprofit.

This was a 9 month project that started in September 2012 and launched July 2013.

The Omega Boys Club, founded in San Francisco in 1987, works with youth to end violence.  Alive & Free is an Omega Boys Club life-changing program. Young people who have learned the Alive & Free prescription have a new set of life skills to make choices that help them go to college, succeed in life, and give back to their communities

Fenton is a social change communications agency founded in 1982 and with offices in 5 cities.

My role included:  project lead, UX, IxD, project management, front end development and QA.
Read more about Omega Boys Club: Alive and Free Redesign

Laney College:  BEST Center Redesign

Laney College: BEST Center Redesign

http://bestctr.org

The Building Efficiency for a Sustainable Tomorrow (BEST) Center promotes state-of-the-art building technician education at publicly-funded 2- and 4-year colleges through the dissemination of curriculum, research and best practices for managing energy efficient commercial buildings. Sponsored by Advanced Technological Education grants from the National Science Foundation.

The main goal of the site is to be a user-friendly robust repository of information and resources related to building technician training, and to share this curriculum with instructors and administrators throughout the US.

Users will login to access curriculum. A WordPress Custom Post Type will be created for entering and displaying Curriculum, and a custom reporting dashboard will be developed to track downloads and produce monthly reports.

Read more about Laney College: BEST Center Redesign

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