Digital Airstrike: Redesign
Digital Air Strike is the automotive industry’s largest and most experienced provider of social media, reputation management and lead response solutions, serving thousands of dealers nationwide. Digital Air Strike has received recognition from Microsoft and been endorsed by GM, Kia and Ford.
As the project lead, I worked closely with the management team in Sunnyvale to develop requirements. Throughout the process I collaborated with remote team members, including the CMO/COO, Technical Lead and Designer. I provided UX, IxD and UI consulting services, including feedback and direction in the creative phase to produce final deliverables. I also did front end development, QA and testing.
This was a 9 month project, lasting from August 2012 to April 2013.
Services Provided: PSD to WordPress, User Experience, Interaction Design, HTML5, CSS3, jQuery, PHP, Cross Browser Optimization, Optimization for Mobile and Tablet, Project Management and Consulting